Media Influence on Gender Microaggressions: Exploring the Impact of Counter-Biased, Neutral, and Gender-Biased Portrayals

Posters

Keyword: Implicit Bias

Abstract: This study examines how exposure to counter-biased, neutral, and gender-biased media, specifically advertisements, influences the expression of gender-based microaggressions. Using a mixed-methods experimental design, participants will complete attitude scales and behavioral tasks. Findings will aim to inform media practices and interventions that reduce implicit gender bias in everyday interactions.

• Elif Yazgan (Presenting Author)