Investigating Impulsive Buying Behaviour: Role of Stress and Fear of Missing out

Posters

Keyword: Consumer Behavior

Abstract: We examined the association between stress and impulsive buying behaviour via fear of missing out (FoMO) among Indian adults (n=362,227 Females,M_age=23.75). FoMO partially mediated (β_indirect=0.05,p<0.01) stress-impulsive buying association. The findings can have important implications for practitioners, individual consumers, and marketeers.

• Navneet Mishra (Presenting Author)
• Apoorva Adhikari (Author)