Sweet Talk Gone Sour: Endearment Use and Speaker Gender Independently Harm Impressions

Posters

Keyword: Gender

Abstract: We examined how using terms of endearment (ToE) influenced perceptions of speakers, and whether this was moderated by the speakers’ gender. Although no interaction emerged, ToE use and gender independently shaped impressions of sexism and related ideologies. Results underscore the social costs of ToE use regardless of gender.

• Elizabeth Ellair (Presenting Author)
• Alison Jane Martingano (Author)