Currently browsing "Heuristics"
People pay more attention to the number of people killed in a natural disaster than to the number of survivors when deciding how much money to donate to relief efforts. ... More>
Imagine this scenario. You’ve purchased tickets for an outdoor music festival, featuring several of your favorite bands. The tickets are pricey—$400—but it will be an experience to remember. Then, on […]... More>
People often believe that players who score a basket are “heating up” and are more likely to make their next shot. But data from the NBA suggest otherwise. ... More>