Last Friday, July 5, the psychology community lost one of its greatest minds, Daniel Wegner. It’s hard to overstate his influence on psychology as a whole — and on individual students and researchers (myself included) along the way. Just last week, I came across a new study that bears his clear imprint: the effect of suppressing your craving for cigarettes on the value you place on smoking. The more you suppress, the higher the value you assign to smoking. Wegner would have approved.
About a year and a half ago, I wrote a piece about the origins of Wegner’s famed white bear — the one you can’t stop thinking about no matter how hard you try. To honor his memory, I’m reproducing it below. Now, try not to think of Dan Wegner.
Read the whole story: Scientific American
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