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Small “Neural Focus Groups” Predict Anti-Smoking Ad Campaign Success
Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan, the University of Oregon and the University of California, Los Angeles. The findings are relevant to political advertising, commercial market research, and public health campaigns, and broaden the use of brain imaging from a diagnostic to a predictive tool.
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Facebook May Not Be So Friendly For Those With Low Self-Esteem
NPR: Posting on Facebook is an easy way to connect with people, but it also can be a means to alienate them. That can be particularly troublesome for those with low self-esteem. People with poor self-image tend to view the glass as half empty. They complain a bit more than everyone else, and they often share their negative views and feelings when face to face with friends and acquaintances. Researchers at the University of Waterloo in Ontario, Canada, wondered whether those behavior patterns would hold true online. They published their findings in the journal Psychological Science.
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In the Brain, Broken Hearts Hurt Like Broken Bones
TIME: Sticks and stones may break your bones, but names can hurt just as much. Indeed, according to converging evidence reported in a new review in Current Directions in Psychological Science, physical and social pain are processed in some of the same regions of the brain. Naomi Eisenberger, co-director of the Social Cognitive Neuroscience Lab at UCLA, published the first brain-imaging paper revealing the overlap in 2003. She had been studying participants’ reactions to being rejected by other players (actually just a computer opponent) in a video game.
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Think Fast! Take Risks! New Study Finds a Link Between Fast Thinking and Risk Taking
New experiments show that the experience of thinking fast makes people more likely to take risks. This discovery suggests that some of the innovations of the modern world—fast-paced movies, social media sites with a constant
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Q & A With Eli Finkel – The Science Behind Online Dating (Part 1)
Eli Finkel, a social psychologist at Northwestern University, is one of five authors on a new study published in the February issue of Psychological Science in the Public Interest. The study, 'Online Dating: A Critical Analysis from the Perspective of Psychological Science' is co-authored by Paul Eastwick of Texas A & M University, Benjamin Karney of UCLA, Harry Reis of the University of Rochester and Susan Sprecher of Illinois State University. We invited our Facebook and Twitter followers to submit their questions on love, relationships and online dating to Finkel. Here is the first part of his response. Stay tuned for Part 2 later this week!
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Negative Nancy? Your Facebook friends might hate you for it: Study
Toronto Sun: Stop complaining on Facebook. Your "friends" are starting to hate you for it, a study from Ontario's University of Waterloo suggests. "People with low self-esteem seem to behave counterproductively, bombarding their friends with negative tidbits about their lives and making themselves less likeable," according to a new study to be published in the journal Psychological Science. Co-writers Amanda Forest and Joanne Wood took the last 10 status updates of students and had people rate how positive or negative they are. Participants then rated how much they liked the person who wrote them.