Personality Tests with Deep-Sounding Questions Provide Shallow Answers about the “True” You
Have you ever clicked on a link like “What does your favorite animal say about you?” wondering what your love… More
Personality Traits
Revisiting the Marshmallow Test
Remember the marshmallow test? Stanford University researchers in the early 1960s offered young children a choice between one sweet treat… More
Classical or Country? Music Choices Can Indicate Some Aspects of Personality
In particular, the personality traits ‘openness to experience’ and extraversion were uniquely associated with preferences for specific types of music… More
Buying organic makes you selfish, research shows — this explains the Whole Foods parking lot
Last week, a couple in Chapel Hill, N.C., got married in a Whole Foods Market. The newlyweds, Ross and Jacqueline… More
Cambridge Analytica Scandal Casts Spotlight on Psychographics
A political data firm’s use of Facebook data for targeted messaging reveals the exploitation of psychometric data that some psychological scientists have warned about. … More
Adults’ Political Leanings Linked With Early Personality Traits
Data from 16,000 individuals in the UK reveal links between early conduct problems and economic and political discontent 25 years later… More