Classical or Country? Music Choices Can Indicate Some Aspects of Personality
In particular, the personality traits ‘openness to experience’ and extraversion were uniquely associated with preferences for specific types of music… More
Personality Traits
Buying organic makes you selfish, research shows — this explains the Whole Foods parking lot
Last week, a couple in Chapel Hill, N.C., got married in a Whole Foods Market. The newlyweds, Ross and Jacqueline… More
Cambridge Analytica Scandal Casts Spotlight on Psychographics
A political data firm’s use of Facebook data for targeted messaging reveals the exploitation of psychometric data that some psychological scientists have warned about. … More
Adults’ Political Leanings Linked With Early Personality Traits
Data from 16,000 individuals in the UK reveal links between early conduct problems and economic and political discontent 25 years later… More
Narcissism is a Driving Hazard, Research Suggests
The more narcissistic drivers are, the more angry and aggressive they reported becoming on the road… More
We took the world’s most scientific personality test—and discovered unexpectedly sexist results
Personality tests are both incredibly popular and largely bogus. BuzzFeed made its name in part by publishing quizzes telling readers… More