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Wann Überfluss zum Kauf motiviert (When motivated abound to purchase)
ORF Austria: Wie groß die Produktbandbreite sein sollte, um Kunden zum Kauf zu motivieren, bestimmt hauptsächlich, wie gut sie über das Produkt Bescheid zu wissen glauben. Angebot kann Lust aufs Kaufen machen – oder davon
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Have and Have Not: The Widening Gap
The Huffington Post: The late Peter Drucker is widely viewed as the inventor of modern corporate management, although before his death he was discouraged by the short-sightedness of many business leaders. He was especially concerned
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Developmental Psychology’s Weird Problem
Slate: Living in the San Francisco Bay Area for the past few years, I’ve gotten used to lots of things that would probably seem strange in other cities. Commuting on a unicycle? Sure. Rampant midday
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Be Thankful, Save More: Study Says Gratitude Helps Us Reach Financial Goals
TODAY: A sizable body of research shows that people tend to discount the value of future rewards in favor of short-term gratification, but a new paper in the June issue of “Psychological Science” finds that thankfulness triggers
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Why You Don’t Need Rich Customers to Sell Luxury Goods
Inc.: Being a luxury brand isn’t what it’s cracked up to be, at least according to the The Wall Street Journal’s Justin Lahart. The success that companies selling goods to affluent Americans have enjoyed, he
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Big Mac, Thin Wallet
The New York Times: In recent years we have seen plenty of studies of the impact of fast food on our bodies. But what about our psychological health? It stands to reason that fast food
