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Americans Recognize ‘Past Presidents’ Who Never Were
A memory study suggests that a majority of Americans incorrectly think that Alexander Hamilton was a US president, and many believe the same about Benjamin Franklin, Hubert Humphrey, and John Calhoun.
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The Shape of a Logo Has a Powerful Impact on Consumers
Companies have been known to spend millions of dollars designing their corporate logos – for good reason. A bad logo design can doom a brand. When the clothing retailer the Gap attempted to refresh its logo
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Speed reading slows comprehension, study says
The Boston Globe: In July 2007, six-time World Speed Reading Champion Anne Jones read the final Harry Potter novel in 47 minutes flat, whizzing through 4,200 words per minute. Most people read about 200 to
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Speed reading claims discredited by new report
The Guardian: Despite the wishes of all those of us with a teetering to-be-read pile, companies and apps that promise to rapidly increase reading speeds are on a hiding to nothing, according to new research.
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Books to Check Out: February 2016
Moral Disengagement: How People Do Harm and Live With Themselves by Albert Bandura; Worth Publishers, December 25, 2015. Minority and Cross-Cultural Aspects of Neuropsychological Assessment: Enduring and Emerging Trends, 2nd Edition edited by F. Richard
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Hearing With Your Ears, Listening With Your Brain
A new field of research called cognitive hearing science holds particular significance for people with hearing impairments, whose inner ears don’t capture complete auditory information for the brain to process.