Determination

FDA’s Graphic Cigarette Images: Will they work?

The Sacramento Bee: Can graphic images persuade people to make lasting changes to their behavior? The answer, according to psychological research, is probably not. Dr. Howard Leventhal, the Board of Governors Professor of Health Psychology at Rutgers, agrees that photos are in fact stronger than words, but that images may More

The Psychology of Throwing in the Towel

Aren’t we supposed to admire Rep. Anthony Weiner’s persevering spirit in the face of adversity? Lesser men would be crawling under a rock with such revelations about their personal frailties and sexual oddities. The American tradition, from Ben Franklin to Horatio Alger to Rocky Balboa, is to value grit and More