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Why It Really Is Better to Give Than to Receive
The Wall Street Journal: The Beatles famously sang money can’t buy love. But can it buy happiness? Satisfaction? Appreciation? These questions surfaced in my mind the other day as I raced to finish—um, I mean
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What to Expect from Retailers This Holiday Season
U.S. News & World Report: So far, most signs point to a very merry holiday season for retailers and shoppers alike. Early numbers from the National Retail Federation (NRF) show that shoppers spent almost $400
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Waking up to caffeine
Chicago Tribune: A few years ago, when Illinois Institute of Art student Alex Smyth was a hard-core competitive video gamer, caffeine was the elixir that fueled his all-night Halo rampages. He chugged a dozen energy
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The Amygdala As Sales Tool
The Wall Street Journal: Many are the tricks that companies use to win our business. As Martin Lindstrom reminds us in “Brandwashed,” marketers make sneaky appeals to our fears and desires, leverage our social connections
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Subway Ups Ante in Fast Food Dollar Menu War
ABC News: Subway is offering a $2 subs in December, which may excite frugal fans and still keep franchisees happy. The sandwich chain announced this week it was only selling its 6-inch meatball marinara and
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A defense for Thanksgiving
The Washington Post: Thanksgiving is under assault. Stores that once closed their doors in deference to the holiday are now touting Turkey Day deals starting as early as 9 p.m. Workers who should be on