Too Many Men to Choose From…

Can’t find the right guy or girl for Valentine’s Day? Research suggests you might be looking in the wrong place. A study published in Psychological Science found that volunteers who have the choice of many potential mates pay less attention to important characteristics that take more time to elicit and pay more attention to trivial characteristics that are quickly and easily assessed.

Volunteers participated in either small (15-23 partners) or large (24-31 partners) speed-dating events and later chose ‘yes’ or ‘no’ to go on a date with each candidate. Results found that in small speed-dating sessions, people made choices based primarily on important characteristics that take more time to evaluate while those in large speed-dating sessions made choices based on quick and easy-to-assess characteristics.

Cognitive resources are constrained by bountiful choice so if you want to find a compatible partner who holds the qualities you value, go somewhere with a smaller selection.

Read the study’s abstract: Psychological Science

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