From: msnbc
Why Amazon Prime is the wave of retail’s future
msnbc:
Anybody who knows me knows that I am a proud member of the Amazon Prime Cult. I only clean my house with products I can order through Amazon.com’s Prime service. In December, I chose holiday gifts for my family based on what I could order through Prime. I scoff at brick-and-mortar prices when I do make my way out into the world. And, dear Fools, I say this with as little bias as possible: You will one day join me. Convenience is king, and if history is any indicator of consumer shopping habits, Prime is the future.
In 1888, Richard Sears released the first Sears, Roebuck and Co. mailer to sell watches and jewelry. By 1894, he had expanded the catalog’s selection and declared it the “Book of Bargains: A Money Saver for Everyone.” Eventually the company released specialized versions of the catalog, including the iconic Wish Book.
Read the whole story: msnbc
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