From: New York Magazine

The Psychology of Giving Human Names to Your Stuff

According to a 2013 poll from the insurance company Nationwide, around 25 percent of car owners have named their ride. Granted, the survey isn’t exactly scientific, but while the statistic may not be a perfect reflection of reality, it does align with something you may have already seen in the wild: Plenty of people like to name the appliances in their lives — cars, laptops, bikes. Maybe you know someone who does it. Maybe it’s you!

“We think there are multiple reasons why this happens,” says psychologist Nicholas Epley, a professor of behavioral science at the University of Chicago Booth School of Business. “Some of them have to do with just how similar some inanimate object or animal seems to a person. This can sometimes be an appearance, how it behaves or acts, or any other cues or similarities that lead us to treat nonhuman agents as humanlike.”

Read the whole story: New York Magazine

Leave a Comment

Your email address will not be published.
In the interest of transparency, we do not accept anonymous comments.
Required fields are marked*

This site uses Akismet to reduce spam. Learn how your comment data is processed.