Members in the Media
From: The New York Times

Text Your Friends. It Matters More Than You Think.

Calling, texting or emailing a friend just to say “hello” might seem like an insignificant gesture — a chore, even, that isn’t worth the effort. Or maybe you worry an unexpected check-in wouldn’t be welcome, as busy as we all tend to be.

But new research suggests that casually reaching out to people in our social circles means more than we realize.

“Even sending a brief message reaching out to check in on someone, just to say ‘Hi,’ that you are thinking of them, and to ask how they’re doing, can be appreciated more than people think,” said Peggy Liu, Ben L. Fryrear Chair in Marketing and an associate professor of business administration with the University of Pittsburgh Katz Graduate School of Business.

Read the whole story: The New York Times

More of our Members in the Media >


APS regularly opens certain online articles for discussion on our website. Effective February 2021, you must be a logged-in APS member to post comments. By posting a comment, you agree to our Community Guidelines and the display of your profile information, including your name and affiliation. Any opinions, findings, conclusions, or recommendations present in article comments are those of the writers and do not necessarily reflect the views of APS or the article’s author. For more information, please see our Community Guidelines.

Please login with your APS account to comment.