In the two years since “Lean In” became a best-seller and sparked countless conversations about gender equality, author Sheryl Sandberg says she has gotten one question over and over from men: What can they do?
Now the Facebook chief operating officer is giving them some specific answers by aligning with one of the most popular athletes on the planet. If LeBron James is encouraging men to lean in for women, don’t you think some of his 19 million Twitter followers will get the message too?
That’s certainly what Sandberg and her LeanIn.org colleagues are hoping, following their brand new partnership with the National Basketball Association and the Women’s National Basketball Association and the creation of a public service campaign called #LeanInTogether.
For girls, there’s an extra benefit, she said. By age 14, if a girl sees her father doing child care and housework, her concept of the array of things she can do professionally is much broader than that of girls who don’t see their fathers doing household chores, she said, pointing to a study by the University of British Columbia and published in a journal of the Association for Psychological Science.
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