Despite being at a disadvantage in the looks department, some men are able to snare a partner far more attractive than them through relentless persistence and overblown belief in their own sex appeal.
Now scientists believe this could be down to an evolutionary trait which tricks men into overestimating the value of their looks to prevent them from missing a mating opportunity.
This overconfidence causes them to try their luck with a greater number of women because they are less likely to see them as unattainable.
The study, published in the Psychological Science journal, could help explain the mystery of why so many men think women are interested in them when in fact they are not, researchers said.
Read the full story: The Telegraph