From: Scientific American

Pop Culture? There’s an Effect for That.

Scientific American:

Hello, my name is Melanie, and I’m addicted to horrible television.

Well, I’m also addicted to social media. And politics. And The Daily Show. And Jennifer Lawrence interviews…

Okay, it’s probably fair to skip to the end of this list and admit that really, I’m just plain addicted to pop culture.

The truth is, no matter what we’re looking at in the world around us — be it trends, television, current events, or celebrities — psychology is right there, smack dab in the middle of it.

Apple might have built its brand by telling you that there’s an app for everything, but me? I’m here to tell you that there’s an effect for everything.

Read the whole story: Scientific American

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