Members in the Media
From: Yahoo India

Now, seek the obscure to solve your problems

Yahoo India:

A US researcher has come up a new technique that allows people to solve their problems systematically by using innovative ideas.

According to Tony McCaffrey, a psychology PhD from the University of Massachusetts, there is a classic obstruction to innovation called ‘functional fixedness’.

“which is the tendency to fixate on the common use of an object or its parts. It hinders people from solving problems,” McCaffrey said.

McCaffrey has developed a systematic way of overcoming that obstacle: the “generic parts technique” (GPT).

Read the whole story: Yahoo India

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