Members in the Media
From: Real Simple

How to Be a Better Decision Maker

Real Simple:

Why is decision-making so agonizing?

There’s an explosion of options in all areas of modern life—careers, wireless plans, shampoo.

So we’re overwhelmed by choice?

Definitely. Also, people don’t really know what they want.

How can we narrow things down?

By focusing on only the factors that are most important to us.

You talk about two types of decision-makers: “maximizers” and “satisficers.”

Yes. A maximizer looks at every possible choice to determine the strongest contender. A satisficer goes with “good enough.” We found that satisficers are happier with their choices. They also have more free time, since they’re not laboring over the alternatives.

Read the whole story: Real Simple

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