Members in the Media
From: Chicago Tribune

When losing leads to gaining

Chicago Tribune:

If you go to a game at U.S. Cellular Field or Wrigley this season, you may wonder why you feel a bit squeezed for space. All those empty seats, and yet, somehow, it feels as though there is less room than there used to be. That guy next to you is crowding a bit into your space. The woman on the other side is spilling over as well. Come to think of it, when did these seats get so darned narrow?

Apparently you’re not imagining things. A study in the journal Psychological Science reported recently that when a team loses, as the Cubs and Sox have been doing with exasperating frequency this year, fans tend to treat their disappointment with a bacon cheeseburger or a bowl of Haagen-Dazs. Coming out on the short end of the score, they apparently try to compensate by lighting up the calorie counter.

Read the whole story: Chicago Tribune

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