Everyone assumes the racier the car, the racier the hormones.
Now, researchers at the University of Minnesota have brought scientific precision to that age-old observation. To wit:
Sexual signaling really works — but not necessarily the way a young man intends when he buys the biggest TV or the flashiest car.
“Men and women both know that that’s the guy who wants casual sex,” said Vladas Griskevicius, assistant marketing professor at the university. “But he isn’t more desirable as a marriage partner. That’s not the guy you want to marry.”
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