Members in the Media
From: The Sydney Morning Herald

Clothes make the man/woman (smarter)

The Sydney Morning Herald:

Say you’re getting ready for an exam. You spend hours brushing up on vocabulary; you do hundreds of practice problems – those are good techniques, but you might consider adding a new trick – wearing a lab coat.

People who wore white lab coats made half as many mistakes on attention-related tasks as those wearing their regular clothes, according to a study published this year by Hajo Adam, a visiting assistant professor at Northwestern University, along with colleague Adam Galinsky.

It isn’t clear if the effect wears off over time, or if knowing the trick removes its effectiveness. But the idea that wearing “smart clothes” makes you smarter is one example of a growing field within psychology known as embodied cognition.

Embodied cognition is the notion that our physical experience permeates our thoughts and feelings, often unconsciously. It challenges what many of us think about ourselves: that we can make balanced, objective analyses independent of our physical state.

Read the whole story: The Sydney Morning Herald

More of our Members in the Media >

APS regularly opens certain online articles for discussion on our website. Effective February 2021, you must be a logged-in APS member to post comments. By posting a comment, you agree to our Community Guidelines and the display of your profile information, including your name and affiliation. Any opinions, findings, conclusions, or recommendations present in article comments are those of the writers and do not necessarily reflect the views of APS or the article’s author. For more information, please see our Community Guidelines.

Please login with your APS account to comment.