Members in the Media
From: Scientific American

A Scientific Dating Insight: Create Uncertainty

Scientific American:

Five years ago I had the misfortune of beginning a relationship one week before Valentine’s day. Long hours and many glasses of wine were consumed trying to develop the perfect strategy to court this new woman, and this most saccharine of holidays was proving to be an obstacle. Should I be assertive and make plans with her for the night? Should I assume that we’d be together that evening? Should I assume the contrary? Would presents be involved? If so, of what sort? According to friends’ counsel, my decision would hinge on the message I wanted to communicate. That is, how interested did I want to appear to this woman? The answer to this type of question has long been debated. When trying to establish a relationship is it better to play hard to get or is it better to wear one’s heart on one’s sleeve?

Read the whole story: Scientific American

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