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Volume 18, Issue4April, 2005

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Marketing Psychology

Kathleen Vohs, Canada Research Chair in Marketing Science and Consumer Psychology in the Sauder School of Business, on how integrating psychology and marketing leads to great research. I think of my career goal as trying to integrate psychological science and consumer behavior to advance the understanding of human behavior. I More

Intellectual Genealogy

Two decades ago the idea of tracing one’s genealogy swept through American society, and many people began uncovering their pasts by tracking their ancestors. My mother took up the challenge within my own family and did research for years before providing a written record for family members. She ran into More

APSSC Presidential Candidates

The Student Affiliates spoke, and the APSSC listened. On behalf of the current APS Student Caucus Executive Board, I am pleased to announce that online voting opens Friday, April 1, 2005, for the 2005-2006 Student Caucus Executive Board positions. (In previous years, the election of incoming board officers was held More

In Appreciation: Philip S. Holzman (1922-2004)

APS Fellow and Charter Member Philip S. Holzman, one of the world’s preeminent scientists in schizophrenia research, passed away June 1, 2004. Holzman’s landmark studies of oculomotor function documented the presence of abnormal smooth pursuit eye movements in individuals with schizophrenia and their clinically unaffected relatives. During his lifetime, Holzman More

Income and Happiness

Martin Seligman and I, as well as many others, have now collected a substantial amount of data on the relation of money and well-being, but these data are often misunderstood. Below I clarify some of the conclusions from this area of study, many of which were presented in the July More

Don’t Throw in the Towel: Use Social Influence Research

Commercial decision-makers commonly base important program or policy choices on thinking grounded in the established theories and practices of a variety of business-related fields (e.g., economics, finance, distribution, accounting, supply management). What is vexing is how seldom these decision-makers avail themselves of established psychological theories and practices. Take, for example More

Mind Over Money

Emerging Discipline Looks at the Neurobiology of Economic Decision Making Having given themselves over to the messy emotional forces and stubborn cognitive tricks that complicate our efforts to be rational, many decision scientists are now surveying a new frontier: the biology that underlies economic behavior. In the past several years More

The Future Work Force

Some I/O psychologists measuring workforce trends fear a shortage of labor and talent; others see an increase in global job mobility. A “demographic time bomb” is ticking as baby boomer retirements head toward a collision with declining worldwide birthrates, according to some industrial/organizational, or I/O, psychologists. That collision, they say More

A World of Difference

Once dominated by American standards, business schools around the globe are taking a more international approach to teaching. The idea of teaching business and awarding MBA degrees was born and bred in North America. Until a decade or so ago, the rest of the world did not seem much interested More

The Rich Science of Economic Choice

The science of economic choice seems to be at a critical juncture. It has long since shrugged off the confines of behaviorism, in favor of psychological realism. Now, studies are showing that, for better or worse, our feelings, motivations, social expectations, and loyalties also play a profound role in shaping More

Making Memories

Continuing an illustrious career as a memory researcher and advocate for scientific freedom, Grawemeyer Award winner Elizabeth Loftus is applying her work in new ways. In an episode of the PBS TV science-education series, “Scientific American Frontiers,” host Alan Alda sat down to a picnic lunch with faculty and students More

The Case for Changing Our Name

At its December 2004 meeting, the APS Board of Directors was unanimous in its support for changing the Society’s name to the Association for Psychological Science. In keeping with our bylaws, such a change needs to be decided by a future vote of our membership. On behalf of the Board More

Observations

Nice Pair of Genes A study of twins by APS Fellow and Charter Member J. Philippe Rushton, University of Western Ontario, suggests that genes may have much more of an effect on social attitudes — particularly positive ones — than once thought. A group of identical, non-identical, same-sex, and mixed-sex More

Forum Letters

‘Tips’ Not Cutting Edge I DON’T UNDERSTAND THE purpose of the Observer column “Teaching Tips,” nor do I understand what segment of psychology teachers the feature targets. Maybe they are geared toward graduate students and beginning professors. Maybe they aren’t geared toward seasoned professors such as me. I do know More

Teaching Biology in a Psychology Class

Admit it, you don’t like teaching biology in your psychology class. It’s not that it’s unimportant, but reading and talking about it can be so … well, not fun. Many of us who teach psychology have a limited biology background and unless a course is specifically about biological psychology, most More

Desperately Seeking Phil

It grew gradually throughout the year and reached a thundering crescendo that could no longer be ignored: A column on Dr. Phil.   When I started thinking about writing these monthly Observer columns, I asked friends and colleagues for suggestions and ideas. I was pretty surprised at how often the More