The Faces and Minds of Psychological Science

Aronson_Elliot

Human Motivation

Elliot Aronson is perhaps best known for his experiments refining the theory of cognitive dissonance, which states that people will change their attitudes or behaviors to reduce cognitive discomfort caused by performing actions that are inconsistent with their beliefs. He is also recognized for his work seeking to understand and More

Bower-Gordon

Memory and Learning, Researcher and Theorist

Gordon Bower is one of the premier experimental psychologists and learning theorists. Bower’s research focuses on the ways that various cognitive processes – such as imagery, emotion, and reading and language comprehension – relate to memory, learning and reasoning. Bower was one of the first researchers to examine the effects More

Gazzaniga_Michael

Birth of Cognitive Neuroscience

Michael Gazzaniga, a Past President of the Association for Psychological Science (APS), is widely considered to be one of the fathers of the field of cognitive neuroscience, founding the Journal of Cognitive Neuroscience, the Cognitive Neuroscience Society, and serving as Editor-in-Chief of The Cognitive Neurosciences – considered to be the sourcebook More

Geoff-Cumming

The New Statistics

Statistics has been called “the grammar of science.” Few understand this idea better than Geoff Cumming, whose research explores statistical cognition, or how we use and interpret statistical methods. He is particularly interested in replication, and much of his work has examined the difference between using p values and confidence More