License to Litter: The Moderated Mediating Role of Environmental Values and Moral Emotions in the Relationship between Past Moral Behaviour and Intended Pro-Environmental Behaviours

Within the nexus of theories of morality and pro-environmental behaviours (PEBs), the present study examines the likelihood of performing PEBs by highlighting past behaviour. Therefore, the greater aim of the present study is to inform extant literature and conservation communication, to maximize PEBs.