ICPS
2021 APS Virtual Convention · 2021
Memory for Impressions Based on Traits and Beliefs Affects Approach/Avoidance Decisions
- Allison Sklenar
University of Illinois at Chicago - Matthew McCurdy
University of Illinois at Chicago - Andrea Frankenstein
University of Illinois at Chicago - Pauline Urban Levy
University of Illinois at Chicago - Eric Leshikar
University of Illinois at Chicago
Abstract
Prior work has shown that memory for impressions influences approach/avoidance decisions. The current study tested the effect when impressions are based on traits and beliefs. Results suggest memory for positive and negative impressions lead to approach and avoidance tendencies, respectively, regardless of whether impressions were based on traits or beliefs.
Memory
