ICPS
2021 APS Virtual Convention · 2021
Social Identity and Issues in Ideological Group Leader Rhetoric
- Divya Patel
The University of Oklahoma - Marina Mery
The University of Oklahoma - Bachazile Sikhondze
The University of Oklahoma - Shaila Miranda
The University of Oklahoma - Shane Connelly
University of Oklahoma - Matthew Jensen
The University of Oklahoma
Abstract
Ideological groups and leaders craft online messages in part to recruit followers. We examine ideological leader rhetoric in online communications vis-à-vis social identity, issues, emotions, and cognitive processes. Leaders focusing on issues employ more negative emotions whereas leaders focusing on social identity employ more cognitive processes in messages to followers.
Communication
