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31st APS Annual Convention · 2019

Fame and Endorsement: The Investigation of Celebrity Influence on Drinking Behavior

Washington, DC · May 2019

Poster · Cross-Cutting Theme Poster - Me, My Phone and I

  • Vanessa Ramirez
    California State University Los Angeles
  • Gloria Marquez
    California State University, Los Angeles
  • Austin Koestner
    California State University, Los Angeles
  • Cristian Fonseca
    California State University, Los Angeles
  • Mark Glass
    California State University, Los Angeles

Abstract

An important question is whether celebrities influence young adults to engage in risky behaviors, such as drinking (Hung, 2014; Chung&Cho, 2017). Fifty participants recruited through a university were exposed to celebrity photos containing alcohol. Preliminary results showed participants who drink tended to crave alcohol after being exposed to photos.

Media/Technology

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