Implicit Affect Primes’ Effect on Effort Is Context-Dependent

Based on the Implicit-Affect-Primes-Effort model (Gendolla, 2012), we investigated whether implicitly processed affect primes’ effect on effort-related cardiovascular response is restricted to situations that call for effort and in which implicit affect informs about task demand. As expected, affect’s primes influenced effort only in situations that call for effort mobilization.