Haptic Dissonance:How Touchscreen Textural Fit Alters Consumer Product Evaluations

San Francisco, CA · May 2018

Symposium

Session: The Role of Touch as a Means to Furthering Consumer Understanding

Authors

Steven BraselPresenting Author
Boston College

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Haptic Dissonance:How Touchscreen Textural Fit Alters Consumer Product Evaluations

Authors

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