In April 15, 2013, Dove launched a 3-minute video entitled “Dove Real Beauty Sketches.” The video achieved instant popularity and has been watched millions of times — a successful viral campaign which has been widely talked about. In the video, a small group of women are asked to describe their faces to a person whom they cannot see. The person is a forensic artist who is there to draw pictures of the women based on their verbal descriptions.
The most direct evidence that the Dove commercial is misleading comes from the work of Nicholas Epley of the University of Chicago and Erin Whitchurch of the University of Virginia.
Read the whole story: Salon