The Boston Globe:
HERE’S SOME ADVICE for NBA coaches: If one of your players is on a hot streak, tell him to cool off. An analysis of consecutive shots in the 2010-2011 NBA season finds that players who had just scored during regular play (not a free throw), especially from longer range, were more likely to take the next shot for their team. However, that follow-up shot was riskier, as it was more likely to be taken from longer range, and was therefore more likely to miss.
Read the whole story: The Boston Globe