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How Self-Promotion Can Backfire


Hiding Your True Colors May Make You Feel Morally Tainted

Our drive for authenticity may be so fundamental that we actually feel immoral and impure when we violate our true sense of self. ... More>


The Sad Cycle of Romantic Rejection


Braggers Gonna Brag, But It Usually Backfires


Self-Promoters Tend to Misjudge How Annoying They Are to Others

Telling others about a recent promotion or a newly purchased car may seem like harmless ways to share good news. But research suggests that self-promotion often backfires. ... More>