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Speed-Reading Reborn for Smartphones, Smartwatches


Why That Video Went Viral


Observer Article

Step Up to the Mic

APS Fellow Elizabeth T. Gershoff offers suggestions for taking psychological research out of academic obscurity and into the court of public opinion. ... More>


Building Your Brand’s Warmth and Competence


How Warm Is Your Brand?

People tend to see companies and brands the same way they perceive, judge, and behave toward one another. That can drive their preferences for products or providers. ... More>