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One way to encourage environmentally-friendly behavior is to emphasize the long life expectancy of a nation, and not necessarily its imminent downfall, researchers find. ... More>
Companies often put a personal face on products to create a deeper connection with consumers. New research suggests the same idea works for social causes, like recycling and energy conservation. ... More>
Two APS-cosponsored symposia in Europe delved into the latest integrative science. ... More>