Members in the Media
From: Nature

Why great ideas come when you aren’t trying

Nature:

History is rich with ‘eureka’ moments: scientists from Archimedes to Isaac Newton and Albert Einstein are said to have had flashes of inspiration while thinking about other things. But the mechanisms behind this psychological phenomenon have remained unclear. A study now suggests that simply taking a break does not bring on inspiration — rather, creativity is fostered by tasks that allow the mind to wander.

The discovery was made by a team led by Benjamin Baird and Jonathan Schooler, psychologists at the University of California, Santa Barbara. The researchers presented 145 undergraduate students with two ‘unusual uses’ tasks that gave them two minutes to list as many uses as possible for everyday objects such as toothpicks, clothes hangers and bricks.

Read the whole story: Nature

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