The Lipstick Effect: In Recessions, Women Still Buy Beauty Products

The Wall Street Journal:

Tough times demand sensuous lips?

It’s long been conventional wisdom among retailers that one thing women don’t cut back on, in an economic downturn, is beauty products — indeed, they may increase such spending. A new study in the Journal of Personality and Social Psychology claims to be the first to demonstrate the existence of the so-called lipstick effect:

Using both historical spending data and rigorous experiments, we examine how and why economic recessions influence women’s consumer behavior.

Read the whole story: The Wall Street Journal

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