Advertising Frequently Asked Questions
- How can I submit an ad?
- Is there a special way ads have to be formatted to be submitted?
- What information is needed for submitting an ad?
- Can I include my institution’s logo with the ad?
- What about advertising in print?
- What is the next available issue of the Observer? What is the deadline?
- Are there multiple discounts for an ad placed in consecutive months?
- How can I pay for my ad?
- Can I cancel or change my ad?
- Are Observer rates net or gross?
Please see our rates and deadlines sheet for information on ad specifications.
Is there a special way ads have to be formatted to be submitted?
Line ads should be submitted as plain text, without any formatting such as paragraph spacing or headings. Ad copy submitted by email can be pasted into the body of the e-mail or attached as a Microsoft Word document.
Display ads that have been designed can be submitted as a high resolution PDF file, either through the online submission form, or via e-mail. Please be sure to include all necessary fonts and images for PDF files. Ads may be designed by APS staff for a one-time $75 design fee. Logos and images may be used in display ads. For more information on submitting display ads, please consult Jenna Rieling by email or call (202) 293-9300.
When submitting an ad, please include your contact information, including name, address, and phone number; a purchase order number (if required by your institution); billing address (if different from the contact information); ad text; and indicate the online date range and/or which Observer issue(s) for your ad.
The deadline for advertising is always the first business day of the month prior to publication. For example, if you wish to place an ad in the May 2012 issue, the placement deadline would be April 2, 2012. Please see our rates and deadlines sheet for a complete production calendar.
The Observer reaches readers in the first or second week of the published month. Deadlines for applications should not be earlier than the 15th of the issue month.
Are there multiple discounts for an ad placed in consecutive months?
Discounts are available for multiple commercial advertisements. Please contact Jenna Rieling by email or call (202) 293-9300, for more information. Discounts are not available for multiple employment ad insertions.
How can I pay for my ad?
Payment can be made with a credit card when the ad is placed. Invoices may be issued for print Observer ads (using a Purchase Order, if required by the institution). Invoice payments are net 30 days. A finance charge of 1.5% per month (equivalent to 18% per year) will be assessed on past due items.
We accept Visa, Mastercard, and American Express. You may submit your credit card information with your ad copy through our secure submission form, or you may call us at (202) 293-9300.
Can I cancel or change my ad?
Ads may be canceled before the deadline for the issue, and a refund will be given. Ads canceled after the deadline for the issue will not be refunded, but may be removed from appearing online.
Please contact Jenna Rieling by email or call (202) 293-9300, to discuss changes and cancellations.