The Shape of a Logo Has a Powerful Impact on Consumers
Companies have been known to spend millions of dollars designing their corporate logos – for good reason. A bad logo… More
Short-Term Memory
Self-Control Competes with Memory
Research findings suggest that memory encoding and self-control share and vie for common cognitive resources: inhibiting our response to a stimulus temporarily tips resources away from encoding new memories… More
New Research From Psychological Science
Read about the latest research published in Psychological Science: It’s All in the Family: Brain Asymmetry and Syntactic Processing of Word… More
Fighting Crime, One License Plate at a Time?
You’re driving down the street when you witness a hit-and-run incident between two other cars. The offending driver speeds off… More
Feigenson, Niv Receive NAS Troland Award
Lisa Feigenson and Yael Niv have been named the 2015 recipients of the Troland Research Awards, two $75,000 prizes given… More
Why Names Are So Easy to Forget
The Atlantic: Once, at a party, I was introduced to a friend of a friend. We shook hands, I told… More