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Body’s Response to Disease Has a Smell, Study Suggest
LiveScience: Humans may be able to smell sickness, or at least detect a distinct odor in the sweat of people with highly active immune systems who are responding to infection, a new study from Sweden
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Body’s Response to Disease Has a Smell
Discovery News: Humans may be able to smell sickness, or at least detect a distinct odor in the sweat of people with highly active immune systems who are responding to infection, a new study from
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Building Your Brand’s Warmth and Competence
The Entrepreneur: If you want more customers, you need to get warmer. It turns out customers stereotype companies the way they stereotype people. We want a combination of warmth and competence from our brands, just
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Cognition Colored by Emotion
Emotions can sometimes act as a kind of “sixth sense,” steering us toward certain behaviors, decisions, and judgments. Perhaps no one is more familiar with these emotional phenomena than affective science pioneer Gerald L. Clore
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Rayner to Receive 2014 William James Fellow Award
APS Fellow Keith Rayner, known widely for his modern eye-tracking methodology in reading and visual perception, has been named a 2014 APS William James Fellow Award recipient for his contributions to the basic science of
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How Warm Is Your Brand?
The world is having a love affair with Costco. Fortune Magazine ranks the warehouse retailer as one of the world’s most admired companies, and only partly because of its commitment to social responsibility. Operating under
