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The Future of Focus Groups: My Brain Knows What You Like
Forbes: Sometimes what you don’t know you know is where the action is. With lessons about both personal humility and the future of focus groups, first of its kind research used brain data from a
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Effective Ad? Ask Your Brain
Science: Companies and health organizations spend millions of dollars on surveys, polls, and focus groups trying to suss out what people will like, buy, or do. But research shows that these techniques aren’t all that
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Do Anti-Tobacco Ads Work? Ask a ‘Neural Focus Group’
Huffington Post: While watching TV this weekend, I happened on a gruesomely powerful anti-smoking advertisement. It featured former smokers who were missing body parts: a woman with missing fingers, and a handsome young man with
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Small “Neural Focus Groups” Predict Anti-Smoking Ad Campaign Success
Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan, the University of Oregon and the University of
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Broken hearts really can be painful
Zee News: New Delhi: “Broken-hearted” is not just a metaphor as researchers have now revealed that social pain and physical pain actually have a lot in common. In the study, Naomi Eisenberger of the University
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In the Brain, Broken Hearts Hurt Like Broken Bones
TIME: Sticks and stones may break your bones, but names can hurt just as much. Indeed, according to converging evidence reported in a new review in Current Directions in Psychological Science, physical and social pain
