-
Bower Reflects on Integrating Two Theoretical Frameworks
As a Yale university graduate student back in the mid 1950s, APS Past President and William James Fellow Gordon H. Bower was being indoctrinated into the then-dominant learning theory of Clark Hull, who sought to
-
We Know You Hate ‘Moist.’ What Other Words Repel You?
The New York Times: Moist. Luggage. Crevice. Stroke. Slacks. Phlegm How did those words make you feel? Certain everyday words drive some people crazy, a phenomenon experts call “word aversion.” But one word appears to
-
Some Vowel Sounds Pack a Punch for Brands
When naming a company or a product, marketers may want to pay extra attention to the exact syllables they’re considering. New research demonstrates that specific sounds can convey an impressive amount of symbolic meaning, which
-
Teaching Current Directions in Psychological Science
Aimed at integrating cutting-edge psychological science into the classroom, Teaching Current Directions in Psychological Science offers advice and how-to guidance about teaching a particular area of research or topic in psychological science that has been
-
Louder Than Words
From facial cues to physical stances, our nonverbal expressions speak volumes to others. APS Fellows Klaus Scherer and Beatrice de Gelder and other researchers share the latest science on communication in the absence of speech.
-
Speaking Two Languages for the Price of One
In everyday conversation, bilingual speakers often switch between languages mid-sentence with apparent ease, despite the fact that many studies suggest that language-switching should slow them down. New research suggests that consistency may allow bilingual speakers
