If you’ve ever let unworn clothes clutter your closet just because they were expensive, or followed through on plans you… More
A researcher looks at the interpersonal side of our tendency to avoid sunk costs.
A researcher takes a fresh look at why people often persist with an unpleasant or unprofitable endeavor because they don’t want the resources they’ve already invested to go to waste… More
A sample of new research exploring task rule implementation across development, statistical learning and transitive relations, and boundaries of the repulsion effect… More
Warning labels that include photos linking sugary drink consumption with obesity, type 2 diabetes, and tooth decay may reduce purchases of the drinks, a field study shows… More
A sample of research exploring delay of gratification in children, visual darkness and perceived risk of disease, and the sunk-cost effect between people… More
Psychological scientists looking to apply for funding from the US National Science Foundation (NSF) may be interested in the following… More