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Women Will Tolerate Sexually Explicit Ads — at the Right Price
Harvard Business Review: Kathleen D. Vohs, the Land O’Lakes Professor of Excellence in Marketing at the University of Minnesota’s Carlson School of Management, and her colleagues set up a study in which men and women viewed advertisements
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Why Lottery Dreams Are Good for You–and Your Business
Inc.: With the Mega Millions jackpot set to top $550 million for tomorrow night’s drawing, you’ve probably given some thought to what you might do with the winnings. Done the right way, research shows this kind
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Test Prep Doesn’t Help Raise Intelligence Scores
Scientific American: Young American students take a variety of standardized tests. But the ways that students are educated so that they’ll do well on such tests presents a problem. The preparation increases what’s called crystallized
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Study: Test-score gains don’t mean cognitive gains
The Washington Post: In a finding that should give pause to backers of standardized test-based school reform, a new study by neuroscientists at three major universities shows that students who achieved the highest gains on standardized tests did
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Missing From Science Class
The New York Times: A big reason America is falling behind other countries in science and math is that we have effectively written off a huge chunk of our population as uninterested in those fields
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Music makes you smarter. Right? Actually, it doesn’t, Harvard study finds
The Boston Globe: True or false? Music makes you smarter. Contrary to popular belief, a study—led by a Harvard graduate student who plays the saxophone, flute, bassoon, oboe, and clarinet—found no cognitive benefits to music
