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How Raising Prices Can Increase Your Sales
Forbes: It’s every business executive’s worst nightmare: you raise your prices, only to alienate your customers and decimate your bottom line. But what if the reverse were true? Social psychologist Robert Cialdini suggests that in some cases, businesses can actually increase their sales by raising prices.
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Teen Alcohol Use: The Damage And Where To Get Help
WUSA 9: Adolescents feel less sedated after consuming alcohol when compared to adults. So teens can drink more alcohol, because they are able to stay awake longer. When a young person drinks alcohol, his or her developing brain won't know how to react to protect itself from the rising level of alcohol toxicity. According to Johns Hopkins University, the youth's brain does not have the ability to prevent alcohol poisoning. "For adults, alcohol tends to have that sedative effect up to a point, which will keep adults from over-consuming [to] the point of alcohol poisoning, because the adult will pass out.
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Gross ads disgust consumers into action
USA Today: If you don't like stories that are totally gross, stop reading right now. Did you stop reading? Of course not. And it works the same way for advertisements, marketers are discovering. That, at least, according to a five-year study to be released Tuesday by Arizona State University's W.P. Carey School of Business. Again and again, the study found, advertisements that try to simply "scare" consumers into actions — such as buying protective sunscreens or avoiding dangerous drugs — are far less effective than ads that also "disgust" consumers into taking the action. The best way to elicit disgust: Display totally gross images. Read the whole story: USA Today
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Broken hearts really can be painful
Zee News: New Delhi: "Broken-hearted" is not just a metaphor as researchers have now revealed that social pain and physical pain actually have a lot in common. In the study, Naomi Eisenberger of the University of Califiornia-Los Angeles surveyed recent research on the overlap between physical and social pain. Read the whole story: Zee News
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Caminata ayuda a desbloquear la creatividad: estudio
Yahoo: Cuando existe un bloqueo en la creatividad, la mejor solución es salir de la oficina o del sitio donde se encuentra y dar un paseo, aseguró un estudio de la Ross School of Business, de la Universidad de Michigan. La investigación, a cargo de los profesores Jeffrey Sánchez-Burks y Suntae Kim, cuyos resultados aparecen en un artículo de la revista mensual universitaria Michigan Today, indica que la participación en ciertos actos físicos mejora la solución creativa de problemas. Read the whole story: Yahoo
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The bright side of strife? Stress makes you see the upside of difficult situations – but that isn’t always a good thing
The Daily Mail: Stress actually makes us focus on the positive side of difficult situations, a new study has revealed - but that isn't always healthy. Researchers at the University of Southern California found that stressed-out people tend to focus on the 'upside' of choices - but in so doing, they ignore dangerous downsides. In a job interview, for instance, applicants might focus on the increased salary, and ignore downsides such as a long commute. Read the whole story: The Daily Mail
