Books to Check Out: March 2014

To submit a new book, email apsobserver@psychologicalscience.org.

• The Human Brand: How We Relate to People, Products, and Companies by Chris Malone and Susan T. Fiske; Jossey-Bass, September 30, 2013.

• The Rise of Consciousness and the Development of Emotional Life by Michael Lewis; Guilford Press, October 31, 2013.

• Head Strong: How Psychology is Revolutionizing War by Michael D. Matthews; Oxford University Press, January 1, 2014.

• Behavioral Genetics of the Mouse: Volume 1, Genetics of Behavioral Phenotypes by Wim E. Crusio, Frans Sluyter, Robert T. Gerlai, and Susanna Pietropaolo (eds.); Cambridge University Press, June 10, 2013.