Once smartphones arrived in the hands of the masses, it didn’t take long for drivers to start using them behind the wheel — not only to make calls, but also to send text messages. Even more alarming: studies showed that the presence of passengers, even child passengers, didn’t seem to deter drivers from using their shiny new toys.
Distracted driving crashes began to spike, safety campaigns were launched, and now the warnings are everywhere. Signs, billboards, stickers, television and radio ads, even paid search results. The messages use every imaginable hook: statistics, tragic stories, disturbing crash pictures, even analogies between smartphones, booze and guns.
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