From: ESPN

Why do long-suffering Cubs fans keep coming back for more?


CHICAGO — Greg Maddux was the Opening Day starter in his Braves debut when he beat his former team in Chicago in April of 1993. Cubs fan Dan Lepse remembers it well.

“Cubs lost 1-0,” he said. “Coldest I have ever been in my life.”

Psychologist and “happiness researcher” Stephen Schueller likened the addiction and devotion Cubs fans have to their team to learned helplessness.

“As things replay over and over, it’s easy to rationalize away a one-year thing,” said Schueller, assistant professor of preventive medicine at Northwestern. “You fail so often, you feel there’s nothing you can do.

“You’re doomed to fail because you’re a Cubs fan. It’s a little sad. But I’m an optimistic person, so I hope they win and break the curse.”

Read the whole story: ESPN

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